every artist deserves the chance to exhibit

29 01 2011

I’m in the process of opening a gallery for aspiring and emerging artists as I believe that everyone should have the opportunity to pursue their artistic dreams.  I’ve run into some small hurdles which will delay the opening of my physical premises in Prahran til about May 2011.  Whilst we’re waiting, I thought it a good idea to run online exhibitions between February and April 2011 for up to 100 artists, for free.  

For a grand total of $0.00, you will get – 

  • Your own page on 100thgallery.com with a brief bio and up to ten of your works displayed for at least 4 weeks
  • A blog post (written by you and I) on your collection and your work
  • Links from 100thgallery to your own website and to your contact details so that potential buyers can contact you directly
  • Promotion via the 100thgallery facebook fan page and 100thgallery twitter account

What do you have to do? 

Email me at charles@100thgallery.com with –

  • A short bio of around 200-300 words
  • Photos of up to 10 of your artworks (up to 500KB each)
  • A description of each artwork (title, dimensions in mm, mediums used, price)
  • Your email contact details and your website address if you have one
  • Your location (in Australia) and whether you will mail Australia wide

Fine Print

  • There is no fine-print other than I’ll probably limit this offer to 100 artists with a preference towards aspiring and emerging artists.
  • Oh, and I will reserve the right to exhibit or not exhibit work to ensure that we have the greatest chance of success.

So, what are you waiting for?

 





exhibit for free – calling all artists

22 01 2011

In my post on 15 January (houston, we have a problem pt.2) I mentioned that I was developing some creative ways to deal with the planning application hurdles and the impending delays to being able to open the gallery to the public.

I’m keen to turn my negative experiences into positive ones, especially for the emerging artists whose work I hope to exhibit.  So, here is the first creative concept that I have come up with… free online exhibitions.  Yes, free.

Calling all artists… painters, drawers, photographers, sculptors, fashion designers, print makers, etc.

Exhibit your artwork on one hundredth gallery’s website for free.  Yes, free.   Between 1 February and 30 April 2011, I will exhibit up to ten of your artworks on 100thgallery.com for free.  

For a grand total of $0.00, you will get – 

  • Your own page on 100thgallery.com with a brief bio and up to ten of your works displayed for 4 weeks
  • A blog post (written by you and I) on your collection and your work
  • Links from 100thgallery to your website and your contact details so that potential buyers can contact you directly
  • Promotion via the 100thgallery facebook fan page and 100thgallery twitter account

Why am I doing this?

Due to the unforeseen planning application process, it is unlikely that I will be able to open 49 Porter Street Prahran as 100thgallery to the public before May 2011.  Rather than letting this hurdle get in my way, I’d like to keep moving forward with my mission and vision to exhibit emerging artists.

Also, I hope that the artists who exhibit in the 100thgallery online gallery may one day exhibit in the physical premises when it opens; however there is absolutely no obligation to do so.

What do you have to do? 

  • Email me at charles@100thgallery.com with –
  • A short bio of around 200-300 words
  • Photos of up to 10 of your artworks (up to 500KB each)
  • A description of each artwork (title, dimensions in mm, mediums used, price)
  • Your email contact details and your website address if you have one
  • Your location (in Australia) and whether you will mail Australia wide

Fine Print

  • There is no fine-print other than I’ll probably limit this offer to 100 artists with a preference towards aspiring and emerging artists.
  • Oh, and I will reserve the right to exhibit or not exhibit work.  For example, if an aspiring artist wants me to exhibit a stick-person drawing done on toilet paper for $10,000, then I may decline.  Unless it is really really really good.

I think that is about it. 

Emerging artists… start or continue your CV’s here! 

I look forward to hearing from you.





the greatest gift to an artist is

4 01 2011

It was one of the greatest gifts I ever received.  A gift that was so thoughtful that I never saw it coming.  A gift that was so well coordinated, that I whilst I didn’t need to do much, I got so much out of it.

It was for my 27th birthday.  A group of four close friends secretly got together to gift me my dream.  I was stunned, humbled, and thrilled.  I am still stunned, humbled, and thrilled!

They knew that I had ‘parked’ my art in favour of the corporate life; but they also knew that my desire to paint, draw, print and exhibit was still running hot.  I had just turned out a new oil pastel series and the works were randomly hanging around the house.  Hanging around for no one to see… just like the 80+ pieces of art that came before it. 

And so, my close friends secretly worked on gifting me my dream.  My dream of a solo public exhibition. 

They organised the space, the grand opening party, a real estate board promoting the exhibition in one of Kensington’s busiest intersections, newspaper ads, and weekly full-page display ads in the local real estate agent’s magazine.

This was the greatest gift that they could give to an (aspiring) artist, and something that I will always be very thankful for.

Something clicked in me that day.  I didn’t quite know what it was at the time but a seed was planted.  A seed that would grow into an idea that would form a concept that would develop into the one hundredth gallery.

The one hundredth gallery aims to give the dream of ‘exhibition’ to all artists.

If you have a friend, relative, or anyone special who is aspiring, emerging or established in their art, why not gift them their dream.  ‘Exhibition Certificates’ for the nine walls within one hundredth gallery are now available.  Please see the ‘PRICING’ page for details and please email me at charles@100thgallery.com for further details and to place an order.





revised pricing

1 01 2011

Now that we know that 100thgallery will be located at 49 Porter Street Prahran, I have been able to get into the space and measure it up.  This has allowed me to revise (and simplify) the pricing structure based on the walls that will be available. 

I now know that there will be a total of 9 walls of varying sizes available for artists to rent. 

Based on our revised modelling, one hundredth gallery’s pricing structure will now look something like this:

  • Rented wall space will be for about 2 weeks at a time (including move in and move out)
  • Each linear metre of wall space will cost $100 for about 2 weeks (the smallest wall is 1.5m or $150)
  • Artists can rent more than one wall but not less than one wall (unless artists coordinate for a wall to be shared)
  • There are 9 walls available for rent  | 1 x 1.5m | 1 x 2m | 1 x 2.6m | 1 x 3.0m | 2 x 3.5m | 3 x 3.6m
  • The whole gallery can be rented based on the prices quoted above
  • Sales commission will be 10% of selling price
  • All prices above are quoted ex-GST

This type of model turns ‘normal’ gallery pricing on its head and allows artists to better control the value of their work without losing 40% – 70% in commissions.

Artists will still need to submit the portfolio of work that they wish to exhibit for approval, and so that they can be scheduled with other ‘like’ artists. 

If you’re an artist (aspiring, emerging, established or otherwise), or if you know an artist that should be exhibiting then please get in touch via email on charles@100thgallery.com

100thgallery will also be selling gift vouchers so that friends and family of emerging and aspiring artists can encourage their art; but more on that later!





the pricing strategy

1 12 2010

I mentioned in a previous post that unlike most art galleries, one hundredth gallery will focus on exhibiting emerging artists and that we won’t charge exorbitant commissions to display artists’ work.

Instead, the one hundredth gallery concept revolves around renting wall space at a reasonable fixed cost with a small commission on sales, so artists share in the risk and reward for exhibiting and selling their work. 

Based on current modelling, one hundredth gallery’s pricing structure will look something like this:

  • Rented wall space will be for 2 weeks at a time (including move in and move out)
  • A dedicated three metre wall will cost $330 for two weeks
  • A dedicated four metre wall will cost $440 for two weeks
  • Artists can hire more than one wall but not less than one wall (unless a wall is being shared)
  • The whole gallery can be rented based on the prices quoted above
  • Sales commission will be 11% of selling price
  • All prices include GST

This type of model turns ‘normal’ gallery pricing on its head and allows artists to better control the value of their work without losing 40% or 50% in commissions.

Artists will still need to submit the portfolio of work that they wish to exhibit for approval, and so that they can be scheduled with other ‘like’ artists. 

If you’re an artist (emerging otherwise), I’m currently taking bookings for the first half of 2011. If you’re interested, please get in touch via email on charles@100thgallery.com.